The use of technology to radically improve performance or reach of enterprises is an emerging concept for all companies across the Globe. Executives in all industries are using digital advances such as analytics, mobility, social media and smart embedded devices as well as improving their use of traditional technologies such as ERP to change the customer relationships and internal activities. Today the digital technologies need to be attentive towards the changes that will happen in future industries.
Business, organizations, and even entire industries are undergoing massive change due to global digital transformation. In the “Era of the Customer,” in which technology and economic forces have put customers in forefront of their interactions with businesses, companies are actively working to transform their organization, processes, and technology in pursuit of a more effective digital business and a more satisfying customer experience. There is still have a lot of room for continued development of their digital capabilities.
Digital transformation helps organization to:
- Transform customer experience
- Transform business models
- Transform operational processes